Join The ‘FULL-PRICE CLOSER’ Challenge For FREE!
For Roofers, Remodelers & In-Home Service Companies Only
Close Your Next Job at Full Price — This Week. Without Dropping Your Number. Without Matching Their Bid. Without Hearing 'I'll Think About It.'
Reps: Your next signed contract without discounting a dollar.
Owners: The $60K–$80K per month your team is leaving on the table — recovered.
Join the FREE ‘Full-Price Closer’ Challenge
and get the exact conversation framework Roofers, Remodelers, and In-Home Service Companies are using to close full-price jobs before the prospect ever calls your competitor.
HURRY! it Starts In:
"We sold a $16,000 gutter job after Day One.”
— Jennifer Palmer, Owner at Palmer Construction
Join the FREE 'Full-Price Closer' Challenge and get the exact conversation framework Roofers, Remodelers, and In-Home Service Companies are using to close full-price jobs before the prospect ever calls your competitor.
"We sold a $16,000 gutter job after Day One.”
— Jennifer Palmer, Owner at Palmer Construction
Register now and you'll also get a few unannounced bonuses I don't list publicly. (Details on the next page.)
Trusted by 1,000+ Remodelers, Roofers & In-Home Services Pros:
- NorthStar Group trained during the biggest storm in Kansas history.
Best sales week in 10 years. Now on pace for $50M.
- Same system doubled conversion for U.S. Army Recruiters in 90 Days.
- A window company 6 months from running out of cash — now $10M and expanding.
What Roofers, Remodelers & In-Home Services Pros Are Saying About
"Full-Price Closer Challenge"
You Don't Need Yet Another Sales Training, Motivational Seminar, Or Endless YouTube Videos Teaching You How To Close More Jobs…
What You Need Is Proof!
From: Jason Forrest
Remodeler, Roofer & In-Home Service,
You weren't trained to be a salesperson. You were trained to be a craftsman.
Learn the trade. Do quality work. Show up on time. Give honest estimates.
And now when you've finally figured out how to run a solid operation…
The big franchise companies are eating your lunch.
They show up in your market with national brand recognition, massive ad budgets, and financing deals you can't match. They plaster their trucks everywhere. They run TV commercials. They offer zero-percent financing and coupons your margins will never survive.
And here's the worst part…
They're not even better than you.
Their work isn't cleaner. Their crews aren't more skilled. Their process isn't more reliable.
They just know how to control the conversation before price ever becomes the issue.
So homeowners who should be hiring YOU — the local expert who actually cares about the job — are calling the 1-800 number instead.
Not because you're not good enough.
Because you were never taught to play the sales game the way big companies play it.
And deep down, you already know what you need:
- Not another "sales script" that sounds robotic.
- Not another discount you can't afford to give.
- Not another estimate you send out and never hear back from…
You need a system that levels the playing field.
You need a week where "I'll think about it" stops being the answer.
Your next full-price close — whether that's a $6,000 gutter job, a $26,000 window install, or a $60,000 remodel — without dropping your number, without matching their coupons, without playing their game.
So you can finally say to yourself:
"I don't have to out-spend them to out-close them."
That's why I created the…
'Full-Price Closer' Challenge!
…Because Winning Starts With Controlling The Conversation Before Price Ever Comes Up.
Give me just 2 hours a day for 5 days and I'll show you exactly how to stop losing jobs to price shoppers and close more estimates at full price — starting during the challenge itself.
Some of you will close a job before Day 5 is even over. Jennifer Palmer's office manager did it after Day 1.
Register now and you'll also get a few unannounced bonuses I don't list publicly. (Details on the next page.)
Listen…
If you've already mastered the close and you're turning every estimate into a signed job at full price — you're dismissed. Go enjoy your weekend. This is not for you.
This challenge is for…
- …the remodeler, in-home service and roofer who does great work but keeps losing jobs to cheaper competitors
- …the contractor who spends hours on estimates that go nowhere
- …the sales rep who hears "I'll think about it" and doesn't know what to say next
- …the owner who's tired of dropping their price just to stay in the game
In short: if you're someone who's still losing jobs you should be winning — to price shoppers, to low-ballers, or to homeowners who just disappear after the estimate…
…then this challenge is made specifically for YOU!
Especially if you've tried sales trainings, watched YouTube videos, attended seminars, downloaded scripts… and still haven't stopped the bleeding on your close rate.
I Want To Help You Get Your Next Win
I'm Going To Walk You, Step-by-Step, Through The SHORTEST Path To Closing More Jobs At Full Price — Starting This Week.
And NO, This Challenge Is NOT Going To Teach You How To:
- Cold call lists of strangers
- Memorize a 47-step closing script
- Discount your way to volume
- Race to the bottom on price…
- Cold call lists of strangers
- Memorize a 47-step closing script
- Discount your way to volume
- Race to the bottom on price…
Because to start closing more jobs at full price… you don't need ANY of those things. They are all distractions.
Yes, some of them can help long term — but if you want to PROVE this works fast… I'm going to give you a straight line that gets you from losing estimates to signed jobs without ANY detours that slow you down.
Here's What Changes When You Close Full-Price:
Dallas Werner's rep was closing at 35%. After one appointment using what you'll learn in this challenge, he set a goal of 65% — and hit it.
"It's not an objection — it's a stall. And I can overcome it."
— Dallas Werner, First American Roofing
This isn't motivational content. It's a repeatable system. And it works in the room, on real jobs, against real competition.
I'm Jason Forrest, founder of FPG — a sales training company that's been turning contractors into top closers for more than a decade.
Our mission has been simple...
Free every roofer, in-home service and remodeler from competing on price so they can win the jobs they deserve.
To do that, we build systems and training that work together as one.
And we don't just train contractors — we celebrate them.
You might have seen the results our clients get — roofers, remodelers & in-home service pros closing jobs at full price, stopping the "think about it" cycle, and finally feeling in control of every conversation.
But… the big numbers don't matter to you right now.
Thinking about a $500,000 revenue year when you're still losing jobs to low-ballers is like dreaming about a new truck when you still need to make payroll.
The real milestone… The one that actually matters has gone uncelebrated until now.
Your Next Job Closed At Full Price. The Proof You Need So You Can Say,
"I Don't Have To Discount To Win."
Your next $2,000 commission in signed jobs.
Because once you close a job at full price — without caving, without chasing, without hearing "I'll think about it"… everything changes:
- You gain certainty.
- You gain confidence.
- You stop wondering if your price is the problem.
- You stop negotiating against yourself before the homeowner even asks.
- And most importantly, you finally see that the close was never about price — it was always about how you led the conversation.
This is why I created something special — your FIRST STEP toward taking back control of every estimate.
I want to give you the proof that YOU CAN start closing more jobs this week, eventually building a sales process so consistent that winning becomes the default — not the exception.
Here’s What You Can Expect
From The ‘Full-Price Closer’ Challenge
Day 1: You Are The Market
tHEME
The Identity Foundation
BELIEF SHIFT
"The problem was never your price, your market, or your competition. The moment you stop seeing yourself as 'just another contractor' and start owning the identity of a Sales Warrior, your conversion rate changes — because buyers can feel the difference between someone trying to get the sale and someone leading them to a decision."
what you're thinking
"I'm Doing Everything Right. Good Work, Fair Price, Show Up On Time. Why Are Homeowners Still Getting Three More Bids?"
WHAT HAPPENS WHEN YOU APPLY IT:
Jennifer Palmer's office manager sat through Day 1, went on her FIRST appointment ever the next morning, and signed a $16,000 gutter job. First call. No prior sales experience.
Day 2: The Mission Discovery
tHEME
The "Why Now" Question
BELIEF SHIFT
"Every objection has a fear underneath it — and that fear is never actually about price. When you learn to ask the Mission Discovery Question — what we call 'Why Now?' — you stop chasing the surface objection and start uncovering the emotional urgency that gets a deal done. That's the conversation no other contractor is having."
what you're thinking
"They Said The Price Was Too High. I Followed Up. They Ghosted Me. Or Worse — I Lowered The Price And Still Didn't Get The Job."
WHAT HAPPENS WHEN YOU APPLY IT:
This is the question Richard Barron's team at HHI used to set the two highest sales months in their 14-year company history — in their slowest season. One rep went from struggling to hold conversations to $200,000 in a single month.
Day 3: Sell The Destiny, Not The Discount
tHEME
The 3 Moves Framework
BELIEF SHIFT
"You don't sell roofs. You don't sell kitchens. You sell the future these homeowners want to live in. When you find the emotional mission behind their project — and thread it as a through-line across every conversation — you stop being compared to cheaper competitors, because they can't take the homeowner where you just took them."
what you're thinking
"I Ask Good Questions. I Build Rapport. But By The Time I Get To Price, The Conversation Falls Apart And I Don't Know Why."
WHAT HAPPENS WHEN YOU APPLY IT:
Dallas Werner's rep was at a 35% close rate. After ONE appointment using the 3 Moves, he set a goal of 65% — and hit it. "It's not an objection. It's a stall. And I can overcome it."
Day 4: The Three Pillars
tHEME
Why Everything You've Tried Before Faded — And What Makes This Stick
BELIEF SHIFT
"Motivation without a system creates a temporary spike — and then you're right back where you started. This is the day you understand why every sales training you've invested in before didn't stick, and what has to change for results to be permanent. Same reps, same market, same pricing — completely different outcomes."
what you're thinking
"I've Watched The Videos. I've Been To The Seminars. I've Downloaded The Scripts. Nothing Sticks Past The First Week."
WHAT HAPPENS WHEN YOU APPLY IT:
This is the day one FPG client went from spending January through September every year just to cover operating expenses… to having a full year of signed contracts locked in by the end of January. February through December — all profit. Same market. Same leads. Different conversations.
Day 5: The Close
tHEME
The 3-Option Close + Objection Mastery
BELIEF SHIFT
"'I need to think about it' means certainty was never built — not that the deal is lost. On the final day, you get the exact word-for-word language to handle your 7 most common objections, the 3-option close that price-anchors the conversation before it becomes a problem, and the one line that unlocks a prospect who's stuck in their head and gets them to sell themselves."
what you're thinking
"I Get To The End Of A Great Appointment And They Still Say They Need To Think About It. I Follow Up. They Ghost Me Or Call Back Two Weeks Later And Go With Someone Cheaper."
WHAT HAPPENS WHEN YOU APPLY IT:
The exact word-for-word language Camden Primmer used to close a $3,907 window install on a prior customer — who said the install date felt easier than the buying decision. The frame did the work.
No theory. No fluff. No “someday.”
Just the real system required to close your next job at full price.
And once you do, you'll have something better than a plaque…
You'll have proof.
A moment you can point back to and say…
“I can do this.”
Register For The ‘Full Price Closer’ Challenge For FREE Today!
…And You'll Walk Away Knowing Exactly How To Control Every Sales Conversation — So Homeowners Stop Shopping You And Start Signing With You!
Before The Full-Price Closer Challenge
After The Full-Price Closer Challenge
- Watching other contractors win jobs you know you should have closed — and not understanding why…
- Spending hours on estimates, site visits, and follow-up calls… and STILL hearing "I'll think about it"
- Feeling like maybe your price is just too high — and secretly wondering if you need to start discounting to survive…
- Losing jobs to low-ballers who do inferior work — while you're stuck wondering how to justify your number…
- Jumping from one sales tactic to another, without any real system or consistent results to show for it
- Secretly wondering if the homeowners calling you are ever serious — or just collecting bids they were never going to act on
- PROOF that you can close jobs at full price — aka your next signed job without dropping your number, or a clear path to hit it within days
- A simple, repeatable system for qualifying homeowners, building real rapport, and turning estimates into signed contracts
- Confidence that comes from FINALLY controlling the conversation… not hoping the homeowner calls back, not chasing, not discounting — actual signed jobs
- A "forever skill" that gives you an edge no matter what happens with the economy, the competition, or the market
- No more confusion about what to do when objections hit… you'll know EXACTLY how to respond when they say "I need to think about it" or "your price is too high"
- The belief shift that changes everything… from "I have to drop my price to win" to "I don't have to discount to close."
What You WON'T Need to Show Up
- You don't need to change your pricing.
- You don't need to memorize a 47-step script.
- You don't need to install new software or learn new tech.
- You don't need your team to attend (though if you're an owner — bring them).
- You don't need to do any homework, prep, or reading before Day 1.
You need 2 hours a day. A pen. And your next appointment on the calendar.
The Math Most Contractors Won't Run
You spent 40+ hours last month on estimates that went nowhere.
This is 10 hours to make sure that stops.
If one full-price close out of those 10 hours pays for your week — what does the 11th close pay for?
Register For The ‘Full Price Closer’ Challenge For FREE Today!
…And You'll Walk Away Knowing Exactly How To Control Every Sales Conversation — So Homeowners Stop Shopping You And Start Signing With You!
Before The Full-Price Closer Challenge
- Watching other contractors win jobs you know you should have closed — and not understanding why…
- Spending hours on estimates, site visits, and follow-up calls… and STILL hearing "I'll think about it"
- Feeling like maybe your price is just too high — and secretly wondering if you need to start discounting to survive…
- Losing jobs to low-ballers who do inferior work — while you're stuck wondering how to justify your number…
- Jumping from one sales tactic to another, without any real system or consistent results to show for it
- Secretly wondering if the homeowners calling you are ever serious — or just collecting bids they were never going to act on
After The Full-Price Closer Challenge
- PROOF that you can close jobs at full price — aka your next signed job without dropping your number, or a clear path to hit it within days
- A simple, repeatable system for qualifying homeowners, building real rapport, and turning estimates into signed contracts
- Confidence that comes from FINALLY controlling the conversation… not hoping the homeowner calls back, not chasing, not discounting — actual signed jobs
- A "forever skill" that gives you an edge no matter what happens with the economy, the competition, or the market
- No more confusion about what to do when objections hit… you'll know EXACTLY how to respond when they say "I need to think about it" or "your price is too high"
- The belief shift that changes everything… from "I have to drop my price to win" to "I don't have to discount to close."
“What's My Investment?”
For everything I'll be showing you during the 5-day challenge… I could have easily charged upwards of $5,000 or more. (And there are plenty of roofers, in-home service, remodelers and contractors I've personally worked with who would tell you that investment is a steal…)
However…
I'm letting everyone who comes through this page join the Full Price Closer Challenge absolutely FREE!
Why am I doing this?
Simple.
Watching how the market is changing… hearing the stories from contractors losing jobs they should have won… spending hours on estimates that go nowhere… dropping their price just to stay competitive…
…I knew I couldn't sit back and do nothing.
It's my duty, my calling, to help as many remodelers, in-home service and roofers stop competing on price and start winning on value — so they can build the business they worked this hard to deserve.
And I didn't want money to stand between you and the jobs you should already be closing.
This challenge has been something I've been refining all year… I've boiled it down to the exact system, language, and mindset shifts that can change everything for you.
I won't promise you'll close a deal during the challenge.
But I will tell you: people in the last room did. Jennifer Palmer's office manager did it after Day 1. Camden Primmer did it on a prior customer. Dallas Werner's rep doubled his close rate after one appointment.
The system works in the room, on real jobs, against real competition. The only question is whether you're in the room.
So, What Are You Waiting For?!?
Register Now For FREE!
Listen, the way in-home service pros, remodelers and roofers were trained to sell doesn't work anymore.
The new homeowner does their research. Collects three to five bids. Shops on price. And disappears after the estimate.
You don't need a cheaper number to win…
You just need a system that controls the conversation before price ever becomes the issue.
So if you're tired of losing jobs to low-ballers, chasing homeowners who ghost you, or dropping your margin just to stay in the game…
Then join me for five days, just two hours a day.
Your next signed job at full price won't make you rich…
…but it will make you dangerous.
It will give you the certainty that the problem was never your price —
It was always the frame.
And once you see that…
You can never un-see it.
If that's what you want,
Then Welcome To The Full Price Closer Challenge
Come on in, we're about to start.
Register For The 'Full Price Closer Challenge' Today And You'll Get:
- The exact response to "I'll think about it" — word for word, said in a way that feels natural, keeps the prospect comfortable, and gets you a decision before they walk out the door — so you stop getting ghosted after every estimate
FREE!
- How to close against national brands and franchises without matching their price — the specific reframe that shifts the conversation from "who's cheapest" to "who do I trust with my home" — your prospect will tell you you're the obvious choice
FREE!
- The Agree-Lead-Resolve objection system — so when a roofing or remodeling prospect says "your price is higher," you know exactly what to say, in what order, and how to lead them to a yes — without feeling pushy or desperate
FREE!
- Scripts and conversation frameworks built for roofers, remodelers, and in-home service companies— not generic sales theory, not car dealership tactics — language that fits your industry and sounds like you, whether you've been in the field 2 months or 20 years
FREE!
- Live access to Jason Forrest + the FPG contractor community — in-home service pros, roofers and remodelers from across the country who are actively closing full-price jobs and sharing exactly how they're doing it
FREE!
FREE With Your Challenge Registration
Past attendees have paid up to $497 for VIP Access. This challenge, it's included FREE.
WHAT
5-Day (2 Hours/day) LIVE Virtual Event: How To Stop Losing Jobs To Price Shoppers And Start Closing More Estimates At Full Price — Starting This Week
WHEN
August 24th to 28th, 2026
9 AM CST
NOTE: This LIVE VIRTUAL event is only 2 hours per day for 5 days — mark your calendar and set aside time so you can be present and ready to learn how to close your next job without dropping your number.
NOTE
So you can finally have PROOF that you don't have to discount to win — regardless of your market, your competition, or how long you've been in the field.
Register For The 'Full Price Closer Challenge' Today And You'll Get:
- The exact response to "I'll think about it" — word for word, said in a way that feels natural, keeps the prospect comfortable, and gets you a decision before they walk out the door — so you stop getting ghosted after every estimate
FREE!
- How to close against national brands and franchises without matching their price — the specific reframe that shifts the conversation from "who's cheapest" to "who do I trust with my home" — your prospect will tell you you're the obvious choice
FREE!
- The Agree-Lead-Resolve objection system — so when a roofing or remodeling prospect says "your price is higher," you know exactly what to say, in what order, and how to lead them to a yes — without feeling pushy or desperate
FREE!
- Scripts and conversation frameworks built for roofers, remodelers, and in-home service companies — not generic sales theory, not car dealership tactics — language that fits your industry and sounds like you, whether you've been in the field 2 months or 20 years
FREE!
- Live access to Jason Forrest + the FPG contractor community — roofers and remodelers from across the country who are actively closing full-price jobs and sharing exactly how they're doing it
FREE!
Normally: $2,585.00
Today's Price: FREE!
WHAT
5-Day (2 Hours/day) Virtual Event: How To Stop Losing Jobs To Price Shoppers And Start Closing More Estimates At Full Price — Starting This Week
WHEN
August 24th to 28th, 2026
9 AM CST
NOTE: This LIVE ZOOM event is only 1 hour per day for 5 days — mark your calendar and set aside time so you can be present and ready to learn how to close your next job without dropping your number.
NOTE
So you can finally have PROOF that you don't have to discount to win — regardless of your market, your competition, or how long you've been in the field.
You Already Know What It Costs To Keep Closing The Way You're Closing.
Every ghosted estimate. Every job lost to a competitor who charged less. Every time you dropped your margin just to stay busy — that's the real price of not having this system.
If you're a roofer, remodeler, or in-home service company who's tired of losing full-price jobs to price shoppers — these are 10 hours that will change how you and your team sell forever.
No prep. No homework. No tech. No catch.
Just the system, the room, and your next full-price close.
See you in the challenge,
Jason Forrest
Common Questions I Get Asked
Here's what's powerful about the Full Price Closer Challenge — each day builds upon itself. That way you won't feel overwhelmed with everything being thrown your way. It's designed to move you through the system step-by-step, so nothing gets lost or confused.
Now, with that said, we understand how life goes — jobs run long, homeowners call at the wrong time, crews need you on site. So if you can dedicate all 5 days with us, that would be the ideal experience.
However, if attending all 5 days is tough to swing, we get it. That's why when you register for the Full-Price Closer Challenge, you'll have the chance to upgrade and grab the replays — yours for life, so you can return to them whenever you want while building your sales system.
The Full Price Closer Challenge is completely FREE to join. We believe every contractor deserves a real shot at closing more jobs at full price — which is why we've removed any barrier to entry. Just show up, do the work, and let us help you close your next job without discounting.
There's no catch. Here's the truth: our mission is to free every remodeler from competing on price so they can win the jobs they deserve. We know that once you close a job at full price — without caving, without chasing, without hearing "I'll think about it" — everything changes. You gain the confidence and certainty to keep going. And when you're ready to build a full sales system for your team, we'll be here with the tools and training to help you get there. But right now, this is about getting you that next win.
That depends on a number of factors — including your dedication, commitment, and willingness to apply what you learn during the challenge.
If you're looking for a shortcut that requires no work, this challenge is not for you.
What we can say with absolute certainty is this: contractors who attend all 5 days, follow the system, and actually implement what they've learned close more jobs faster than those who just watch.
We built this challenge to make it as easy as possible to close your next job at full price — but that doesn't mean it requires zero effort. You'll need to show up, participate, and take action.
The Full Price Closer Challenge is specifically designed for remodelers and contractors who are tired of losing jobs to price shoppers, spending hours on estimates that go nowhere, or dropping their margin just to stay competitive.
This includes business owners, sales reps, estimators, project managers — anyone in the field who talks to homeowners and wants to close more jobs without discounting.
Whether you've been in the trades 2 years or 20 — if you're still hearing "I'll think about it" and not knowing what to say next, this challenge was built for YOU.
Perfect — because that's exactly what we're going to give you. During the challenge, we'll walk you through the complete 5/4/3 Factor system from scratch. You don't need scripts, you don't need a sales background, and you don't need to have figured any of this out yet. We'll show you the exact framework step by step.
Nope. Full Price Closer Challenge is designed for anyone in the field — owner, rep, or estimator. We'll walk you through everything step-by-step. If you can show up to a homeowner meeting, you can do this.
Each day of the Full Price Closer Challenge is approximately 2 hours. We respect your time and have designed the challenge to be actionable and efficient — no fluff, no filler, just the real system you need to close more jobs at full price.
When you register for the FREE Full Price Closer Challenge, you'll get access to:
✅ 5 days of LIVE, step-by-step 5/4/3 Factor training with Jason Forrest
✅ Done-for-you scripts and conversation frameworks
✅ The Agree-Agree-Lead-Resolve Objection System
✅ Access to the exact language and tools you need to control every estimate
✅ No Judgement, Zero Ego support from the FPG Contractor Community
And when you close your next job at full price — you'll have something better than a plaque. You'll have proof that you never have to discount to win again.
You can register for the FREE Full Price Closer Challenge by clicking or tapping any button on this page. Just enter your information and you're in.
FPG — © 2026 All Rights Reserved
Results Disclaimer: Every contractor's business is different, employing different sales approaches, team structures, and market conditions. Therefore, individual results will vary. YOUR BUSINESS' INDIVIDUAL RESULTS WILL VARY DEPENDING UPON A VARIETY OF FACTORS UNIQUE TO YOUR BUSINESS, INCLUDING BUT NOT LIMITED TO YOUR MARKET, TEAM, SALES PROCESS, AND OFFER.
Full Price Closer Conversion Challenge is NOT a "get rich quick" scheme. I won't promise you'll close a deal during the challenge. But I will tell you that people in the last room did. We believe in hard work, dedication, and the opportunity to learn a sales system that can help you close more jobs at full price — which in turn can help you build the contracting business you deserve. During the challenge, we will give you the tools, knowledge, and framework to follow that has already helped many of our clients. DO NOT join the Full Price Closer Challenge if you believe you will close more jobs without putting in the time, work, and commitment required to make it happen.